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Reverse DCF · SBUX

What SBUX's Stock Price Is Really Betting On

The short answer

At today's price, Starbucks's stock is pricing in about 18.1% annual free-cash-flow growth for the next ten years. Over the past five years, the company's actual FCF shrank at -14.3% a year, and revenue grew just 6.4% a year — both far below what the price now requires.

The conclusion

At its current price, SBUX implies ~18.1% annual FCF growth for the next 10 years, discounted at 10%.

Starbucks's actual 5-year FCF growth was -14.3% a year — it shrank, not grew.

Verdict: the market is asking for far more than the historical record shows Even measured against revenue growth alone (6.4% a year), the market's required growth rate (18.1%) is about 2.8 times higher. This price only makes sense if the "Back to Starbucks" turnaround — currently showing four straight quarters of positive comparable sales — becomes a durable, decade-long acceleration rather than a short-term rebound off a weak prior year.

Required growth vs. historical growth

Market's ask (WACC 10%)
18.1%
5-yr revenue CAGR
6.4%
5-yr FCF CAGR
-14.3%

Required growth from the reverse DCF below. Historical CAGRs computed directly from 10-K FY2021–FY2025 income and cash flow statements. FCF actually declined over the period, so its bar is shown as a stub rather than a proportional fill.

Sensitivity: what if the discount rate moves?

Required 10-year FCF growth by discount rate (WACC), 3-year-average FCF base
WACCRequired growth
8%13.2%
10% (base case)18.1%
12%22.4%

Even at the lowest discount rate tested (8%), the required growth rate (13.2%) is still roughly twice Starbucks's 5-year revenue CAGR (6.4%).

What would move this number

  • Using FY2025's standalone FCF ($2.44B) instead of the 3-year average ($3.15B) pushes the required growth rate even higher, to 21.6% at a 10% discount rate — FY2025's FCF was already depressed by the Q4 restructuring charge, so the market is effectively betting on a strong rebound from an already-low base.
  • Raising the discount rate to a more conservative 12% pushes the required growth rate to 22.4% — an unusually high bar for a large, well-known consumer brand.
  • Changing the terminal growth rate (2.5%) or the 10-year projection window would shift every number in this analysis; all figures here rest on that single set of model assumptions.

Show your work

Inputs, sources, model assumptions, and the calculation
  • Share price$107.08 — stockanalysis.com, Aug 21, 2026 close
  • Market cap$122.05B — stockanalysis.com, Aug 21, 2026
  • Total debt$16.0748B — 10-K FY2025 balance sheet (Sep 28, 2025)
  • Cash and equivalents$3.2198B — 10-K FY2025 balance sheet
  • Net debt$12.855B — calculated
  • Enterprise value$134.91B — market cap + net debt
  • Base FCF (3-year average, FY2023-2025)$3.1451B ($3.6751B + $3.3181B + $2.442B, averaged)
  • Discount rate (WACC)10% base case (8%/12% tested)
  • Terminal growth rate2.5% — long-run GDP-level assumption

Normalization note: FY2025 FCF ($2.44B) is 22.4% below the three-year average ($3.15B) — short of the ±40% normalization threshold, but given the clear cause (an $892M one-time Q4 restructuring charge), the 3-year average was used as the base rather than FY2025 alone.

Model: free cash flow is assumed to grow at a constant annual rate g for 10 years, then at a 2.5% terminal rate thereafter, solved by bisection for the value of g that equates present value to today's enterprise value ($134.91B).

FCF definition: operating cash flow minus capital expenditures, computed directly from each year's 10-K cash flow statement.

The fine print

This number is a starting point, not an answer
  • This isn't a fair-value price target — it only shows what the current price already assumes.
  • Change the discount rate, the FCF base year, the projection window, or the terminal growth rate, and the answer moves — see the sensitivity table above.
  • A reverse DCF shows what the market currently expects — it does not say what the stock is "worth."
  • Whether 18.1% growth is realistic depends on whether the "Back to Starbucks" turnaround is structural and durable, not on this math alone.
  • Any investment decision, and its outcome, is your own responsibility.
Built from Starbucks's 10-K filings (FY2021–FY2025), plus a web search for the current share price (stockanalysis.com, Aug 21, 2026). This tells you where to dig deeper — it is not a buy or sell signal.

Frequently asked questions

What growth rate does SBUX's stock price assume?

At today's price, Starbucks's stock is pricing in about 18.1% annual free-cash-flow growth for the next ten years, at a 10% discount rate using a 3-year-average FCF base.

How does that compare to Starbucks's actual growth?

Starbucks's actual FCF shrank at -14.3% a year over the past five years (FY2021-FY2025), and revenue grew just 6.4% a year — both dramatically below the 18.1% the current price requires.

What share price was used for this analysis?

This analysis used $107.08, as of the Aug 21, 2026 close.